Why we built Niyog
Every business runson a channelnobody built software for.
Two billion people use WhatsApp for business every day. The brokers, the clinics, the coaching centres, the D2C founders. They run their entire operation through one app — and no one had built the team for it. So we did.
The moment
7 AM, Noida, March 2023.
We were on-site with a real-estate brokerage to ship a small workflow. Their broker opened WhatsApp. Forty-seven unread messages. Twelve of them from buyers asking about the same flat that had been sitting on the books for two months. Three of those buyers had walked into a competitor’s office while waiting for a reply.
He spent the next four hours triaging — copy-pasting prices, sending floor plans from his Downloads folder, asking team members on a WhatsApp group to take site visits. Every lead he replied to was a lead he closed. Every lead that waited longer than an hour was lost.
We wrote a script that night to auto-reply to incoming leads on his number. Over the next month his lost-lead count dropped sharply. He kept us on. We realised this was not a script for one broker — this was a category, and nobody had built it.
The WhatsApp business gap was not a feature missing from any tool. It was a whole team missing from the channel. We have been building that team ever since.
What we believe
Four things we won’t move on.
A team, not a tool
Tools wait for you to use them. Teams show up at 11 PM when the lead comes in. Every agent has a name, a job, and accountability — because that is what a teammate is. We do not ship a chatbot dressed up as software. We ship people who do the work.
Born in India, built for the world
WhatsApp is the operating system of business in India. It is also the operating system in Brazil, Nigeria, Indonesia, the UAE, the UK. The same product, the same agents, the same WhatsApp number — works in Mumbai and Manchester. We started here because the problem is sharpest here. We did not stay here because the problem is not.
Paid for outcomes, not seats
Most software charges you per user. Hire one more teammate, pay more. That is a tax on growth. Niyog is one workspace, twenty-six agents, one price. Add fifty people, the price does not move. The economics work because we sell what the team delivers, not how many chairs are at the table.
Honest, not impressive
Every message your agents send is signed as an agent — no bot pretending to be a person, no fake metrics on this page, no SDR scripts dressed up as conversation. The customer always knows who they are talking to. If we would not put our own customers through it, we do not build it.
The team
One founder,
twenty-six agents.
CEO · Founder
Ashish Dubey
Runs strategy, customer conversations, and the team. Worked with hundreds of Indian SMBs before this — saw the same WhatsApp problem in every one. The first person every client talks to and often the last.
General Manager
Fixed across every workspace
Sales
- PriyaLead Qualifier
- KaranFollow-up
- RohanOutbound
Operations
- VikramReturns
- RaviLogistics
- ShivaWorkflow
- SureshInventory
Marketing
- KavyaEmail
- AnikaContent
- ReyaSocial
Finance
- DeepakInvoicing
- SanjayRevenue
- AyushExpense
Reputation
- IshaTestimonials
- TanyaMentions
- DivyaAwards
Intelligence
- AishaDaily Briefings
- NikhilAnalytics
- SentinelMonitor
Default names shown. Every teammate is renameable at signup so the team sounds like yours, not ours.
Where we’ve been
The honest timeline.
- 2022
Started as a website and workflow studio for Indian SMBs. Saw the WhatsApp gap up close, every day, in every brokerage office we walked into.
- Mar 2023
Wrote the first version of what would become Alex — an auto-reply for a single Noida broker’s WhatsApp leads. He stopped losing inbounds to slow replies. We knew the gap was real.
- Jan 2026
Niyog AI as it stands today went live. Twenty-six agents across six departments, all reachable through one WhatsApp number.
- Apr 2026
First paying client outside Niyog itself. Same week, the first international enquiry from the UK.
- May 2026
Multi-tenant pipeline. The Daily Briefer sends a 9 AM summary to every client owner. The Monitor watches every client’s WhatsApp infrastructure. The Deal Tracker sends a Monday pipeline snapshot to every founder we work with. The platform is no longer a tool — it is the team.
Where we’re going
Ten thousand agents, categorised by ability. Reachable through any channel a business already uses. The way you hire a person — except you hire the role, and the agent shows up in thirty seconds.
Today we ship twenty-six. We are at the iPod stage — the first device with a thousand songs in your pocket. The library grows. The catalog deepens. The next decade of business software is named agents working through the channels you already live in. We intend to be the company that built it.
What you can count on
The commitments behind the team.
- Response time
- Your agents reply to leads in under 30 seconds, 24/7. Our human team replies to you on WhatsApp or email the same business day.
- Refund policy
- Seven-day full refund on every paid plan. No questions, no clawback. If it does not pay for itself in week one, you walk.
- Pricing
- One workspace, one price. Add fifty teammates, the price does not move. We sell what the team delivers, not how many chairs are at the table.
- Uptime + trust
- Public changelog. Open SLA dashboard. Real numbers, not the ones we wish we had.
- Onboarding
- Live in twenty-four hours from payment. We set up your workspace, train your agents on your business, and stay on a WhatsApp group with you for the first week.
- Data + compliance
- GST invoice on every payment. DPDP-compliant. Delete your data any time from settings — self-serve, audited, irreversible after the seven-day grace.
Company details
The legal stuff.
Brand
Niyog AI
Udyam Registration
UDYAM-WB-10-0103548
GST
Registered · GST invoice for every payment
Founded
2022 · WhatsApp-native team since Jan 2026
Registered office
103 Diamond Harbour Road, Near Taratala Metro Station, Kolkata, West Bengal 700038, India
Support
WhatsApp + email · same business day reply
Contact
hello@niyogai.com
A team that shows up for your business — at 11 PM, on a Sunday, on a holiday.
Twenty minutes on a call. See your business mapped to the team. No slides, no sales pressure — a working demo on your own WhatsApp number.
Book a 20-minute demo →