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Why we built Niyog

Every business runs on a channel nobody built software for.

Two billion people use WhatsApp for business every day. The brokers, the clinics, the coaching centres, the D2C founders. They run their entire operation through one app — and no one had built the team for it. So we did.

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The moment

The same scene, in office after office.

We built websites and workflows for Indian SMBs, which meant we sat in their offices. And the same scene played out everywhere — a brokerage owner opens WhatsApp to dozens of unread messages, several from buyers asking about the same listing, some of whom have already walked into a competitor’s office while waiting for a reply.

The hours go to triage — copy-pasting prices, sending floor plans, pinging the team to take site visits. Every lead answered fast was a lead kept. Every lead that waited longer than an hour was usually gone. The pattern was identical across brokers, clinics, coaching centres, and shops.

So we wrote the first version of an auto-reply that caught incoming leads the instant they arrived. It worked — and it told us this was not a one-off script. It was a category nobody had built.

The WhatsApp business gap was not a feature missing from any tool. It was a whole team missing from the channel. We have been building that team ever since.

What we believe

Four things we won’t move on.

01

A team, not a tool

Tools wait for you to use them. Teams show up at 11 PM when the lead comes in. Every agent has a name, a job, and accountability — because that is what a teammate is. We do not ship a chatbot dressed up as software. We ship people who do the work.
02

Born in India, built for the world

WhatsApp is the operating system of business in India. It is also the operating system in Brazil, Nigeria, Indonesia, the UAE, the UK. The same product, the same agents, the same WhatsApp number — works in Mumbai and Manchester. We started here because the problem is sharpest here. We did not stay here because the problem is not.
03

Paid for outcomes, not seats

Most software charges you per user. Hire one more teammate, pay more. That is a tax on growth. Niyog is one workspace, twenty-six agents, one price. Add fifty people, the price does not move. The economics work because we sell what the team delivers, not how many chairs are at the table.
04

Honest, not impressive

Every message your agents send is signed as an agent — no bot pretending to be a person, no fake metrics on this page, no SDR scripts dressed up as conversation. The customer always knows who they are talking to. If we would not put our own customers through it, we do not build it.

The team

One founder, twenty-six agents.

CEO · Founder

Ashish Dubey

Runs strategy, customer conversations, and the team. Niyog grew out of years working alongside Indian SMBs and seeing the same WhatsApp problem in business after business. The first person every client talks to, and often the last.

General Manager

Alex

Fixed across every workspace

Sales

Arjun
Head of Sales · Closer
  • PriyaLead Qualifier
  • KaranFollow-up
  • RohanOutbound

Operations

Meera
Head of Ops · Scheduler
  • VikramReturns
  • RaviLogistics
  • ShivaWorkflow
  • SureshInventory

Marketing

Ananya
Head of Marketing · Campaigns
  • KavyaEmail
  • AnikaContent
  • ReyaSocial

Finance

Raj
Head of Finance · Deal Tracker
  • DeepakInvoicing
  • SanjayRevenue
  • AyushExpense

Reputation

Diya
Head of Reputation · Reviews
  • IshaTestimonials
  • TanyaMentions
  • DivyaAwards

Intelligence

Rahul
Head of Intel · Strategy
  • AishaDaily Briefings
  • NikhilAnalytics
  • SentinelMonitor

Default names shown. Every teammate is renameable at signup so the team sounds like yours, not ours.

Where we’ve been

The honest timeline.

  1. 2022

    Started as a website and workflow studio for Indian SMBs. We saw the same problem in brokerage after brokerage: leads coming in on WhatsApp faster than anyone could answer them.

  2. 2023

    Wrote the first version of what would become Alex — an auto-reply that caught WhatsApp leads the moment they came in, so they stopped going cold while the owner was busy. That prototype told us the gap was a category, not a one-off.

  3. Jan 2026

    Niyog AI as it stands today went live. Twenty-six agents across six departments, all reachable through one WhatsApp number.

  4. 2026

    Built the multi-tenant pipeline so the platform runs per-workspace: a daily owner briefing, infrastructure monitoring, and a pipeline snapshot, ready to activate the moment a business onboards. We also shipped the instant try-it sandbox, so anyone can message the AI and watch it reply as their own team in under a minute.

Where we’re going

Ten thousand agents, categorised by ability. Reachable through any channel a business already uses. The way you hire a person — except you hire the role, and the agent shows up in thirty seconds.

Today we ship twenty-six. We are at the iPod stage — the first device with a thousand songs in your pocket. The library grows. The catalog deepens. The next decade of business software is named agents working through the channels you already live in. We intend to be the company that built it.

What you can count on

The commitments behind the team.

Response time

Your agents reply to leads in under 30 seconds, 24/7. Our human team replies to you on WhatsApp or email the same business day.

Refund policy

Seven-day full refund on every paid plan. No questions, no clawback. If it does not pay for itself in week one, you walk.

Pricing

One workspace, one price. Add fifty teammates, the price does not move. We sell what the team delivers, not how many chairs are at the table.

Uptime + trust

Public changelog. A live status dashboard with real uptime computed from health checks — not numbers we wish we had.

Onboarding

Live in twenty-four hours from payment. We set up your workspace, train your agents on your business, and stay on a WhatsApp group with you for the first week.

Data + compliance

GST invoice on every payment. DPDP-compliant. Delete your data any time from settings — self-serve, audited, irreversible after the seven-day grace.

Company details

The legal stuff.

Brand

Niyog AI

Legal entity

Operated as a pre-incorporation Indian sole proprietorship; Niyog AI Pvt Ltd registration target: June 2026.

Udyam Registration

UDYAM-WB-10-0103548

GST

GST invoice issued on every payment

Founded

2022 · AI team that runs your business, live since Jan 2026

Registered office

103 Diamond Harbour Road, Near Taratala Metro Station, Kolkata, West Bengal 700038, India

Support

WhatsApp + email · same business day reply

Contact

hello@niyogai.com

A team that shows up for your business — at 11 PM, on a Sunday, on a holiday.

Twenty minutes on a call. See your business mapped to the team. No slides, no sales pressure — a working demo on your own WhatsApp number.

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