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Press & Media

Everything you need to write about Niyog AI.

Fact sheet, founder bio, brand assets, recent shipping log. Every journalist gets a reply within one business day. First journalist to publish about us gets early access to the team and a working sandbox.

Fact sheet

The numbers, as of today.

Name

Niyog AI

Founded

2026

Headquarters

103 Diamond Harbour Road, Kolkata 700038, India

Founder

Ashish Dubey, CEO

Team

26 named AI agents — Alex (General Manager) + 25 specialists across six departments

Funding

Bootstrapped

Customers

Pre-revenue · onboarding the first Indian SMBs

Geography

India default · global on Enterprise tier

Channel

WhatsApp Business API (Meta Cloud)

Compliance

India DPDP Act 2023 by design · EU GDPR (SCCs 2021) on request

Boilerplate

Copy-paste descriptions for any word count.

Use these verbatim. Edit if you need a different angle — just tell us what you're framing and we'll write you one to spec.

One line

Niyog AI is the first AI team that runs your business end-to-end — Discovery, Presence, Engagement, Conversion, Retention. Five surfaces, ~25 specialist agents, born India, built for the world.

One paragraph

Niyog AI organises every commercial job an SMB runs into five surfaces — Discovery (Maps rank, local SEO, paid reach), Presence (brand voice + creative across owned channels), Engagement (inbound from any surface, human-like AI reply), Conversion (qualify, demo, close, activate, pay), Retention (reviews, recovery, upsell, renewal). One AI team across the five — ~25 specialist roles, each renameable at signup so the team sounds native to each buyer's market. WhatsApp is the operator interface, not the product. Businesses go live by the end of the first week. Born in India, built for the world. Headquartered in Kolkata; primary data residency in India.

Founder line

Ashish Dubey is the founder and CEO of Niyog AI. Before Niyog, he spent years building software for Indian SMBs and watching the same pattern repeat: a lead messages at 11pm, gets a reply at 9am, books elsewhere by lunch. He started Niyog to put a real team on the channel where that conversation happens.

Brand identity

Colours, type, logo.

These are the tokens the live site renders with — Niyog brand green on a light enterprise surface. The SVG logo links to the same asset shipped in production, so there’s no separate “press version” to drift out of sync.

Primary · Niyog green

#10A86E

Primary · hover

#0E9259

Ink · Headings

#16191F

Body text

#444B57

Canvas · Background

#F4F5F7

Surface · Cards

#FFFFFF

Geist Sans

Headings, display, body, and UI

Primary typeface

Geist Mono

Numerals, eyebrows, and timestamps

Monospace accents

Recent shipping

What we’ve put out in the last few weeks.

Full log lives at /changelog. These are the items journalists most often want context on.

2026-06-12

Instant try-it sandbox live — message the AI team and watch it reply in under a minute

2026-05-18

Recurring subscriptions and GST-compliant billing live on production

2026-05-17

End-to-end product-readiness review closed ahead of public launch

2026-04-24

Public website launched at niyogai.com

Want to interview the founder or see the product run live?

hello@niyogai.com — every journalist gets a reply within one business day.

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