Press & Media
Everything you need to write about Niyog AI.
Fact sheet, founder bio, brand assets, recent shipping log. Every journalist gets a reply within one business day. First journalist to publish about us gets early access to the team and a working sandbox.
Fact sheet
The numbers, as of today.
Boilerplate
Copy-paste descriptions for any word count.
Use these verbatim. Edit if you need a different angle — just tell us what you're framing and we'll write you one to spec.
One line
Niyog AI is a WhatsApp-native business team for small and mid-sized businesses — twenty-six specialised agents that answer leads, book demos, and run sales operations on the channel two billion people already use for business.
One paragraph
Niyog AI is your first responder on WhatsApp: Alex (General Manager) plus 25 specialist roles across Sales, Operations, Marketing, Finance, Reputation, and Intelligence. The platform handles lead qualification, appointment booking, GST-compliant invoicing, follow-ups, marketing campaigns, and reputation management — running sales, support, and operations for small and mid-sized businesses entirely over the channel two billion people already use. Every specialist is renameable at signup so the team sounds native to each buyer's market. No app downloads for customers; businesses go live by the end of the first week. Born in India, built for the world. Headquartered in Kolkata; primary data residency in India.
Founder line
Ashish Dubey is the founder and CEO of Niyog AI. Before Niyog, he spent years building software for Indian SMBs and watching the same pattern repeat: a lead messages at 11pm, gets a reply at 9am, books elsewhere by lunch. He started Niyog to put a real team on the channel where that conversation happens.
Brand identity
Colours, type, logo.
These match exactly what the website renders with. SVG logo links to the same asset shipped in production — no separate “press version” to drift out of sync.
Colour tokens
#08090F#10121A#C6FF5E#10A86E#4A6CFF#9B5CFF#F5F5F7#9DA3B4Typography
Bricolage Grotesque
Display · weights 200–600
Fraunces italic
Editorial pivot · variable optical-size
Geist Sans — body and UI
Geist Mono — numerals · timestamps
Recent shipping
What we’ve put out in the last few weeks.
Full log lives at /changelog. These are the items journalists most often want context on.