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Pricing

Pay less than one salary. Get a full team.

Subscription gives Alex and the team standby on your WhatsApp number, with a baseline of free actions every month. Beyond that, you pay per action — never per seat, per agent, or per industry. Seven-day refund from your first charge.

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Less than the part-time salary of one hire, in any currency.

Starter

Alex + Sales

Sales team →
$149/mo
billed annually ($1,788/yr) · taxes extra
Save $360or $179/mo billed monthly
Pays for itself if Niyog books 1 extra ₹15K deal/month.
  • ✓Alex (General Manager) — orchestrates all conversations
  • ✓Sales team: Priya, Karan, Rohan, Arjun
  • ✓Upgrade to unlock Ops, Marketing, Finance, and Reputation teams
  • ✓Standard industry config
  • ✓2,000 included actions / month
  • ✓1 WhatsApp Business number
  • ✓Email support · 7-day full-refund
Less than a part-time receptionist
✓ 7-day refund✓ Cancel anytime✓ No setup fee
Start 7-day trial →
Most popular
Growth

Alex + Sales, Ops, Marketing

Sales, Ops, Marketing →
$349/mo
billed annually ($4,188/yr) · taxes extra
Save $840or $419/mo billed monthly
Pays for itself if Niyog books 1 extra ₹35K deal — or recovers 3 ₹12K leads.
  • ✓Everything in Starter
  • ✓Operations: Meera, Vikram, Ravi, Shiva, Suresh
  • ✓Marketing: Ananya, Kavya, Anika, Reya, Nisha
  • ✓Custom industry config + tone tuning
  • ✓8,000 included actions / month
  • ✓Priority support · Razorpay invoicing built-in
Less than one mid-level hire
✓ 7-day refund✓ Cancel anytime✓ No setup fee
Start 7-day trial →
Scale

Alex + full org

Full team →
$749/mo
billed annually ($8,988/yr) · taxes extra
Save $1,800or $899/mo billed monthly
Pays for itself if Niyog books 1 extra ₹75K deal/month.
  • ✓Everything in Growth
  • ✓Finance, Reputation, Intelligence teams
  • ✓Custom agents on request
  • ✓25,000 included actions / month
  • ✓Up to 3 WhatsApp Business numbers
  • ✓Dedicated success manager · API access
Less than two full-timers
✓ 7-day refund✓ Cancel anytime✓ No setup fee
Start 7-day trial →
Enterprise

Custom for your org

Bespoke team →
Custom
Tailored to your org
  • ✓Everything in Scale
  • ✓Multi-entity / multi-brand setup
  • ✓Custom integrations + on-prem options
  • ✓Dedicated infrastructure
  • ✓SLA + procurement + MSA support
  • ✓Onboarding led by leadership
For 5Cr+ revenue businesses
Talk to sales →
ROI calculator

How much will Niyog add to your top line?

30
$350
5%
Niyog adds approximately
+$2,940to your top line, every month
That's about 20× the cost of Starter ($149/mo on annual). Current monthly revenue from these leads: $2,100. With Niyog: $5,040.
Based on the well-published finding that responding to inquiries within minutes converts dramatically better than within hours. Lift assumed: 2.4×, conservative end of published research.

Credits · for heavy users

Use only what your agents actually do.

Every action an agent ships costs 1 credit — same rate across the full team, no per-agent tiering, no GM tax. Roll over for 6 months. Auto-refill is opt-in.

Top-up
500 credits
500 agent actions
$3
$0.006 per credit
Default rate
Standard pack
2,500 credits
2,500 agent actions
$10
$0.004 per credit
20% off
Heavy pack
10,000 credits
10,000 agent actions
$40
$0.004 per credit
30% off

Default overage (no balance): ₹0.50 per action, billed at month-end · Auto-refill optional · Credits valid 6 months

Add-ons

The extras when you need them, priced honestly.

Extra WhatsApp Business number
$60/mo
On any tier
Custom agent training
$599 one-time
Bespoke role + voice + workflow
White-label / multi-tenant
From $1,799 setup
For agencies and consultancies

What counts as an action

The rule is simple — anything an agent ships.

Counts · 1 credit each

  • +WhatsApp message sent by any agent
  • +Review request sent · Reviews team
  • +Invoice generated and sent · Invoicing
  • +Campaign broadcast queued · Broadcasts
  • +Morning briefing delivered · Daily Briefer
  • +Lead qualified and scored · Lead Qualifier
  • +Schedule booked or rescheduled · Demo Scheduler
  • +Stock-low alert / anomaly page

Free · doesn’t count

  • ·Internal agent reasoning before sending
  • ·Reading messages, opening dashboards
  • ·Alex routing internally between agents
  • ·Configuration, setup, training

vs the alternative

What else are you weighing?

A side-by-side against the three options most buyers actually compare us with — hiring a part-time tele-caller, replying manually on the WhatsApp Business app, or doing nothing and absorbing the loss.

Niyog

Cost (per week)
~₹4,000 (Growth tier)
Hours covered
24 × 7 — including 11 PM
First-reply time
Under 90 seconds
Languages
Professional register, any language
Scale on a busy day
Handles 300+ concurrent chats
Accountability
Every action logged · dashboard · audit trail
What breaks first
Nothing — agents don't take sick days

Part-time tele-caller

Cost (per week)
₹6,000–10,000 + EPF
Hours covered
6–9 hrs / day, weekdays
First-reply time
15 min when active · hours when not
Languages
Whatever the hire speaks
Scale on a busy day
Drops calls past ~15 simultaneous
Accountability
Verbal updates · attendance variance
What breaks first
Notice period, training, attrition

WhatsApp Business + manual

Cost (per week)
Your time, every hour
Hours covered
Whenever your phone is in hand
First-reply time
4–18 hours · same-day if lucky
Languages
Whatever you speak
Scale on a busy day
You stop replying
Accountability
WhatsApp history scroll
What breaks first
You — in week 3

Doing nothing

Cost (per week)
Every missed lead
Hours covered
Zero
First-reply time
Never
Languages
N/A
Scale on a busy day
Customer goes elsewhere
Accountability
No record of what you missed
What breaks first
Your revenue compounds the gap
Want to see the difference in your market? Watch the 60-second walkthrough →

FAQ

The answers buyers always ask.

Is GST included in the prices shown?

Yes. Every price on this page is GST-inclusive and a GST-compliant invoice is issued for every payment. You can claim 18% input credit on your Niyog AI spend.

Can I cancel anytime? Is there any contract or lock-in?

Cancel anytime, no clawbacks, no exit fees. There is no minimum contract term on monthly plans. Annual plans can be cancelled too — you keep service through the end of the paid term.

What if Meta blocks our WhatsApp Business number?

WhatsApp Business API is sender-reputation-driven. We pre-warm numbers, throttle outbound, and stay inside Meta's policy envelope by design. If Meta does flag a number, we have a documented restoration playbook and a backup-number provisioning path within 48 hours. No charge for that work.

Can I bring my own WhatsApp Business number?

Yes. We can either provision a fresh verified Business number for you or migrate your existing one over. Migration takes 24–48 hours and goes through Meta's standard transfer flow — no service downtime.

What happens if I exceed my included actions?

Default overage rate is ₹0.50 per action, billed at the end of the month. Or buy a credit pack in advance — the Heavy pack saves you 30%. Auto-refill is available so you never run out.

Do credits expire?

Credits are valid for 6 months from the date of purchase. Oldest credits are used first — you never lose value as long as you stay active. Auto-refill is opt-in: when balance drops below 100, your preferred bundle is purchased on schedule.

Can I switch plans?

Yes, anytime. Upgrades take effect immediately, prorated for the remainder of the month. Downgrades take effect at the next billing cycle.

What's the refund policy?

Full refund within 7 days of your FIRST CHARGE (not signup). Subscriptions ship with a 7-day card-authorised trial — if you cancel any time during the trial there is zero charge to refund. After the first charge clears on day 7, the 7-day refund clock begins; email support@niyogai.com from your registered address and the full charge is reversed in 5–7 business days. No partial refunds for mid-month cancellations after the refund window.

Ready when you are

See the team run on your business.

A 20-minute demo on your live WhatsApp number, with sample leads from your industry. No slides.

Book a 20-min demo →hello@niyogai.com
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